Bally's Is Rebranding And Twin River Is Expanding

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Like the Eveready Bunny, Bally’s is not close to losing power in its march on the gaming industry. So in the next phase of its evolution, Bally’s Is Rebranding, And Twin River Is Expanding.

Bally's Is Rebranding and Twin River Is Expanding

In the ’90s, I fondly remember visiting Lincoln Greyhound Park. Then, by 2012, it had become the slot’s only Twin River Casino. Now, the previously known Twin River Worldwide Holdings is Bally’s Corporation. But, as they say, the rest is yet to be seen.

Bally’s Is Rebranding and Twin River Is Expanding

Bally’s Corporation continues to reconfigure its presence in the gaming market. The Rhode Island-based gaming operator is now beginning to connect all of its old and new properties. However, it could take a few years to bring them all under the Bally’s name with so much to do.

Besides the apparent renaming of many casinos, sports betting avenues and rewards clubs look to be united in the future. The first step is a concerted effort to rebrand all 14 land-based casino properties in addition to establishing an omnichannel brand for online sports betting,

Colorado – Three Become One

Bally’s announced it is rebranding three of its casino properties in Colorado. Golden Gates Casino, Golden Gulch Casino, and Mardi Gras Casino are now Bally’s Black Hawk. Bally’s Reward Card members can now use their rewards cards at each Colorado property to earn perks and discounts. In addition, Bally’s Bet users can earn casino rewards at each Bally’s Black Hawk location for any mobile sports betting wagers or usage.

Other casino renamings have already taken place. The MontBleu Resort Casino & Spa has a new name: Bally’s Lake Tahoe. Also, Isle of Capri is now Casino KC, and Lady LuckCasino is now Casino Vicksburg. I won’t be surprised if they become Bally’s KC and Bally’s Vicksburg in the future. The latest is Jumer’s Casino & Hotel in Illinois, bought in October 2020, now named Bally’s Quad Cities Casino & Hotel.

Bally’s Is Rebranding And Twin River Is Expanding in RI

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